Advertising Interactive Public Relations
Publicidad Interactivo Relaciones Públicas
FAFSA
Federal Student Aid, of the U.S. Department of Education, wanted to promote the Free Application for Federal Student Aid (FAFSA) to college-bound high school seniors. MAYA developed a
grassroots campaign that developed enduring partnerships with schools and non-profit community centers that support our
target audience, created materials that are cool and relevant, and used peer-to-peer outreach to promote the FAFSA.
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