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DC WASA
The District of Columbia Water and Sewer Authority (DC WASA) needed to restore public confidence that the agency has
reduced elevated lead levels. Nearly 700 participants took part in the blind taste test between DC WASA water and bottled water, exceeding the set goal of 400. Of those, one out of three chose DC WASA over bottled water. The high visibility helped to dispel negative associations with previous lead scares.
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