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CoolCalifornia
CoolCalifornia.org, a coalition of government, non-profit and academic partners aiming to provide tools, information and
resources to all California residents and businesses so we all can live more sustainable lives. MAYA conceived of the “Are you a cool Californian?” campaign as a strategy for linking the website’s
address to an affirmation of Californian identity. We designed a sideshow attraction called “Guess your Footprint” that travels with the Sustainable Living Roadshow. The CoolCalifornia.org booth was piloted successfully at the Harmony Festival in Sonoma County and will be touring the East Coast this fall.
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